The name MYELON comes from myelin: the sheath around nerve fibres that lets a signal jump from gap to gap and travel faster. From that idea we drew the mark, chose the colors and type, then designed ads and posts for our Instagram page in the same identity.
Three colors — ink, paper and the turquoise signal — two typefaces, Tajawal and Outfit, and three ad films drawn frame by frame in code. The full identity is on the brand page (Arabic).